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1 international brand policy
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2 (international) brand policy
Патенты: политика в продвижении брэнда (на мировом рынке)Универсальный англо-русский словарь > (international) brand policy
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3 international brand policy
Универсальный англо-русский словарь > international brand policy
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4 brand policy
= international brand policy политика в продвижении брэнда (на мировом рынке) -
5 brand policy
марк. брендовая [марочная, товарно-знаковая\] политика (совокупность действий, применяемых при создании и развитии марки; осуществляется посредством различных стратегий: стратегия марочного роста, корпоративный брендинг, брендинг товарной линии, индивидуальный брендинг и др.)international brand policy — международная товарно-знаковая политика ( меры по продвижению бренда на мировом рынке)
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6 brand policy
1) Реклама: товарно-знаковая политика2) Патенты: (international) политика в продвижении брэнда (на мировом рынке) -
7 policy
1) политика, курс2) стратегия, поведение3) методика; правила•- brand policy
- international brand policy
- laissez-faire policy
- patent policy
- patent law policy
- patent licensing policy
- trademark policy -
8 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
9 international
прил.1) общ. международный; интернациональный (связанный с двумя или более странами, относящийся к нескольким странам, происходящий при участии нескольких стран или их представителей)international peace — международный мир, мир во всем мире
Syn:See:International Accounting Standards, international adjudication, international administration, international administrative law, international affairs, international agency, international agreement, international arbitrage, international arbitration, International Baccalaureate, International Bank Account Number, international bill of exchange, international bond, international borrowing and lending, international business, international business administration, international capital flows, international cartel, international commerce, international commercial arbitration, international commercial law, international commodity agreement, international commodity body, international company, International Comparison Program, international competition, international competitive bidding, international competitiveness, international competitor, International Conference on Financing for Development, international contract, international cooperation, international copyright, international corporation, international credit, International Data Base, international dealer, international debt, international deficit, international delinquency, international department, International Depositary Receipt, International Depository Receipt, international development bank, international diplomacy, international distortion, international diversification, international division, international division of factors, international division of labour, international divorce, international economics, international equity, international equity fund, international exchange ratio, international extradition, international factor movements, international factoring, international finance, international finance subsidiary, international financial institution, international financial system, international firm, international fund, international institution, international investment, international investment position, international investor, international jurist, international labour migration, international law, international leasing, international legal capacity, international liquidity, international load line, international macroeconomics, international management, international market, international marketer, international marketing, international marketing environment, international microeconomics, international migration, international monetary arrangement, international monetary cooperation, international monetary economics, international monetary order, international monetary reform, international monetary reserves, international monetary system, international multimodal transport, international mutual fund, international name, international order, international organization, international payments, international policy coordination, international politics, international private law, international promissory note, international public law, international relations, international reserve currency, international reserve system, international reserves, international sale, international sales contract, international securities, International Securities Identification Number, international standard, International Standard Audiovisual Number, International Standards of Accounting and Reporting, International Standards on Auditing, international surplus, international technology transfer, international tender, international terrorism, international trade, international trademark, international trading company, international transportation, international travel, International Atomic Energy List, International Banking Act, International Bovine Meat Agreement, International Coffee Agreement, International Commercial Terms, International Dairy Arrangement, International Emergency Economic Powers Act, International Financial Reporting Standards, International Gold Pool, International Grains Agreement, International Industrial List, International Maritime Dangerous Goods Code, International Market Insight, International Merchandise Trade Statistics, International Munitions List, International Olive Oil Agreement, International Rules for the Interpretation of Trade Terms, International Safety Management Code, International Standard Classification of Occupations, International Standard Industrial Classification of all Economic Activities, International Sugar Agreement, International Traffic in Arms Regulations, International Wheat Agreement, International Accounting Standards Board, International Accounting Standards Committee, International Accreditation Forum, International Actuarial Association, International Advertising Association, International Air Transport Association, International Anticounterfeiting Coalition, International Association for Feminist Economics, International Association for Financial Planning, International Association for Insurance Law, International Association for Research in Income and Wealth, International Association for the Protection of Industrial Property, International Association for the Protection of Intellectual Property, International Association for the Study of Insurance Economics, International Association of Administrative Professionals, International Association of Book-keepers, International Association of Classification Societies, International Association of Financial Executives Institutes, International Association of Insurance Supervisors, International Association of Mutual Insurance Companies, International Association of Political Science, International Atomic Energy Agency, International Auditing and Assurance Standards Board, International Auditing Practices Committee, International Bank for Reconstruction and Development, International Banking Facility, International Broadcasting Bureau, International Bureau for the Protection of Intellectual Property, International Centre for Settlement of Investment Disputes, International Chamber of Commerce, International Civil Aviation Organization, International Cocoa Organization, International Coffee Organization, International Confederation of Free Trade Unions, International Congress of Accountants, International Congress of Actuaries, International Convention for Safe Containers, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, 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for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Conference on Financing for Development, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. международный (распространенный, действующий за пределами национальных границ)See:
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international settlements межгосударственные расчеты, осуществляемые центральными банками. -
10 международная товарно-знаковая политика
Advertising: international brand policyУниверсальный русско-английский словарь > международная товарно-знаковая политика
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11 политика в продвижении брэнда
Patents: ( international) brand policy (на мировом рынке)Универсальный русско-английский словарь > политика в продвижении брэнда
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12 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, 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Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and 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of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
* * *
1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного. -
13 comercial
adj.1 commercial.relaciones comerciales trade relations2 store.f. & m.sales rep (vendedor, representante).m.commercial, ad, advertisement, advert.* * *► adjetivo1 (del comercio) commercial2 (de tiendas) shopping\banco comercial commercial banktratado comercial commercial treaty* * *adj.* * *1. ADJ1) (=de tiendas) [área, recinto] shopping antes de s2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercialel interés comercial de la empresa — the commercial o trading interests of the company
agente 1., local 2., 1)su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success
3) [aviación, avión, piloto] civil4) [cine, teatro, literatura] commercial2.SMF (=vendedor) salesperson* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex. Information producers and sellers are profit-orientated.Ex. Central to this is the belief that information is a marketable commodity.Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex. The market oriented economy is changing the role of information and business information services.Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex. Software vendors provide manuals for the ' out of the box' programs they sell.Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.----* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront] .* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex: Information producers and sellers are profit-orientated.Ex: Central to this is the belief that information is a marketable commodity.Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex: The market oriented economy is changing the role of information and business information services.Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex: Software vendors provide manuals for the ' out of the box' programs they sell.Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront].* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *1 ‹distrito/operación› business ( before n)una importante firma comercial an important companyel desequilibrio comercial entre los dos países the trade imbalance between the two countriesun emporio comercial fenicio a Phoenician trading postalgunos critican su agresividad comercial some people criticize their aggressive approach to businessel déficit comercial the trade deficituna carta comercial a business letternuevas iniciativas comerciales new business initiativesnuestra división comercial our sales o marketing departmentel derribo de un avión comercial the shooting down of a civil aircraft2 ‹película/arte› commercial( AmL)commercial, advert ( BrE)orA(tienda): [ S ] Comercial Hernández Hernandez's StoresB (CS) ( Educ) business school* * *
comercial adjetivo
el déficit comercial the trade deficit;
See Also→ galería, centro
■ sustantivo masculino
b) (CS) (Educ) business school
comercial adjetivo commercial
' comercial' also found in these entries:
Spanish:
balanza
- centro
- depresión
- erotizar
- galería
- propaganda
- recibo
- Sres.
- feria
- gerente
- pasaje
- relación
- señalización
- señalizar
- zona
English:
accessible
- arcade
- brand name
- business
- commercial
- commercialize
- delay
- delegation
- head-hunt
- mall
- merchant bank
- moneymaker
- profit margin
- rep
- run across
- sales brochure
- sales promotion
- sales rep
- selling point
- shopping centre
- trade agreement
- trade deficit
- trade embargo
- trade gap
- trade route
- tradename
- trading partner
- trading results
- unbusinesslike
- break
- cash
- fair
- for
- mix
- opening
- plaza
- precinct
- representative
- shopping
- trade
- trading
* * *♦ adj1. [de empresas] commercial;[embargo, déficit, disputa] trade;relaciones comerciales trade relations;aviación comercial civil aviation;política comercial trade policy;gestión comercial business management2. [que se vende bien] commercial;una película muy comercial a very commercial film♦ nmf[vendedor, representante] sales rep♦ nmAm commercial, Br advert* * *el déficit comercial the trade deficitII m/f representative* * *comercial adj & nm: commercial♦ comercialmente adv* * *comercial1 adj commercial -
14 equity
сущ.1) общ. справедливость; беспристрастность, объективность, непредвзятостьachieving equity in compensation at each campus for all employees — достижение справедливости вознаграждения труда всех работников во всех кампусах
The Parties therefore endorse the principle of equity in employment and agree to cooperate in the identification and removal of all barriers to the recruitment, selection, hiring, retention, and promotion of women, aboriginal peoples, persons with disabilities and other categories. — Таким образом, договаривающиеся стороны поддерживают принцип справедливости в найме на работу и соглашаются сотрудничать в области выявления и устранения всех барьеров, касающихся поиска, отбора, найма, сохранения рабочего места и продвижения по службе женщин, местного населения, работников с частичной нетрудоспособностью и других категорий лиц.
Syn:Ant:See:employment equity, pay equity, actuarial equity, tax equity, social equity, equity theory, Retirement Equity Act2) юр. право справедливости; правосудие на основе права справедливости (в Англии, Ирландии и США дополнение к обычному праву: субъективная правовая система, существующая наряду с обычными законодательными актами и заменяющая их в случае, если они противоречат нормам справедливости; такая система действовала в Англии с 14 в., и раньше разбирательства на основе норм права справедливости осуществлялись в специальных судах, отдельно от разбирательств на основе общего права)Syn:See:3)а) учет, фин., преим. мн. собственный капитал, собственные средства (в общем смысле: разница между активами и обязательствами, напр., разница между стоимостью имущества физического лица и его долгами; для предприятия: активы минус текущие и долгосрочные долговые обязательствами минус привилегированные акции; с точки зрения компании, состоит из средств, полученных при размещении обыкновенных акций, и накопленных резервов, а с точки зрения акционеров, представляет сумму, которая достанется им после удовлетворения требований кредиторов, держателей облигаций и погашения других обязательств)The Loan/Equity ratio refers to the percentage that will come from the loan (capital to be borrowed) and equity (own capital) of the project. — Соотношение заемных и собственных средств показывает, какой процент заемного и собственного капитала будет использован при реализации проекта.
The equity may be in the form of cash or assets like building, business site, transportation vehicle, or materials for vending, etc. — Собственный капитал может иметь форму наличных денежных средств или таких активов, как здания, торговые площади, транспортные средства, материалы для торговли и т. п.
Syn:See:debt-to-equity ratio, debt-equity swap, equity dilution, personal equity plan, brand equity, creditors' equity, equity security, equity investment, preferred equity, common equity, deferred equity, quasi-equity, equity dilution, equity joint ventureб) фин. собственный [акционерный\] капитал (капитал, сформированный компанией за счет размещения акций; иногда термин распространяется только на капитал, сформированный за счет размещения обыкновенных акций, но обычно распространяется и на привилегированные акции)For most companies there are two types of equity: ordinary shares and preference shares. — Акционерный капитал большинства компаний подразделяется на обыкновенный и привилегированный акционерный капитал.
See:common equity, preferred equity, quasi-equity, non-equity share, owners' equity, equity dilution, equity-indexed annuity, equity-linked policy, catastrophe equity putв) фин., обычно мн. = equity securitySee:г) фин. реальная стоимость недвижимости* (рыночная стоимость недвижимости за вычетом суммы ипотечного кредита и других долговых обязательств; также часть стоимости заложенного имущества, оставшаяся после его продажи и удовлетворения претензий кредиторов)See:д) эк. капитал* (часто используется в переносном смысле для обозначения материальных или нематериальных активов, способных приносить доход в будущем)See:4)а) бирж. маржа (разница между рыночной стоимостью ценных бумаг и дебетовым остатком по маржинальному счету клиента у брокера, т. е. размером полученной под них ссуды)See:б) бирж. (на рынке финансовых фьючерсов: остаточная стоимость первоначальной и вариационной маржи при ликвидации контракта по текущей цене; может быть отрицательной)See:5) эк. тр., брит. "Эквити" ( профсоюз актеров в Великобритании)
* * *
1) капитал компании: разница между активами и текущими обязательствами, заемным капиталом и привилегированными акциями; фактически состоит из средств, полученных от обыкновенных акций, и резервов (при продаже компании также денежной оценки деловой репутации), нераспределенной прибыли; доля чистых активов компании; см. goodwill; 2) = ordinary share; 3) на рынке финансовых фьючерсов - остаточная стоимость первоначальной и вариационной маржи при ликвидации контракта по текущей цене (может быть отрицательной); см. margin 2; 4) разница между стоимостью ценных бумаг и дебетовым остатком по маргинальному счету клиента у брокера; 5) реальная стоимость недвижимости: рыночная стоимость недвижимости за вычетом суммы ипотечного кредита и др. требований; см. negative equity trap; 6) вклад члена кредитного союза (акционерный счет); 7) честность, справедливость, беспристрастность, взвешенность (напр., судебного решения).* * *Доля акционера в капитале компании, акционерный капитал (в акционерном обществе), собственный капитал (в товариществе); инвестиционный капитал; вложение в акционерный капитал (как вид инвестиционной деятельности); акция; фондовая ценность; уставный капитал; капитал. Представляет долю собственности в компании. Также - остаточная долларовая стоимость счета по фьючерсным сделкам, если предположить его ликвидацию по текущей рыночной цене . The value of a futures trading account if all open positions were offset at the current market price. Инвестиционная деятельность .* * *капитал компании; остаточная стоимость1. чистые активы компании после удовлетворения требований всех кредиторов2. сумма денег, возвращаемая заемщику по закладной или по договору о покупке в рассрочку после реализации данного актива и полного погашения задолженности кредитору-----Банки/Банковские операции1. маржасм. margin-----Финансы/Кредит/Валюта1. часть имущества, оставшаяся после удовлетворения претензий кредиторов2. чистая стоимость капитала за вычетом обязательств-----акционерный капитал компании, состоящий из обыкновенных акций -
15 market
(mkt)ком., марк. n ринок; a ринковий1. система відносин, які виникають між покупцем і продавцем та завершуються операціями купівлі-продажу товарів чи послуг; ♦ поняття «ринок» можна охарактеризувати з погляду просторового аспекту (місцевий, регіональний, міжнародний та ін. ринки); функціонального (роздрібний продаж, оптова торгівля); видів продукції тощо; 2. група покупців даного товару чи послуги═════════■═════════active market активний ринок • жвавий ринок; agricultural commodities market сільськогосподарський ринок • ринок сільськогосподарської продукції; American market американський ринок; apparel market ринок одягу; auction market аукціонний ринок; Australian market австралійський ринок; bear market біржовий ринок, на якому спостерігається тенденція до зниження курсів • ринок «ведмедів» • біржа, на якій спостерігається тенденція до зниження курсів; bid market ринок продавця; black market чорний ринок; blocked market заблокований ринок • заморожений ринок; bond market ринок облігацій • ринок довгострокового позикового капіталу; brand-loyal market ринок, прихильний до марки; brisk market активний ринок • жвавий ринок; broad — активний ринок • жвавий ринок; bull market біржовий ринок, на якому спостерігається тенденція до підвищення курсів • ринок «биків» • біржа, на якій спостерігається тенденція до підвищення курсів; buoyant market ринок, який характеризується зростанням цін • зростаюча ринкова кон'юнктура; business market діловий ринок • ринок ділових підприємств; buyer's market ринок покупців • ринок, який характеризується зниженням цін; call money market ринок онкольних позик; Canadian market канадський ринок; capital market ринок капіталу; captive market захоплений ринок; cash market касовий ринок; central market центральний ринок; central wholesale markets оптові ринки сільськогосподарської продукції; closed market закритий ринок; commercial market торговельний ринок • комерційний ринок; commodity market товарний ринок • ринок товарів; common market спільний ринок; competitive market конкурентний ринок • ринок продавців, що конкурують; concentrated market концентрований ринок; congested market перевантажений ринок • переповнений ринок; consumer market ринок споживчих товарів; consumer goods market ринок споживчих товарів; control market контрольний ринок; conventional market традиційний ринок; core market первинний ринок • основний ринок; corn market ринок збіжжя • зернова біржа; credit market кредитний ринок • ринок кредитів; crowded market перенасичений ринок; curb market чорний ринок • неофіційний ринок цінних паперів; currency market валютний ринок; customer market ринок клієнтів; dead market млявий ринок • мертвий ринок; debt market ринок боргових зобов'язань; demographic market демографічний ринок • ринок демографічної групи; depressed market млявий ринок; deregulated market нерегульований ринок; desirable market перспективний ринок; developed market розвинений ринок; diet market ринок дієтичних продуктів; discount market обліковий ринок • дисконтний ринок; discount retailing market ринок роздрібної торгівлі за зниженими цінами; distant market віддалений ринок; domestic market внутрішній ринок; donor market ринок пожертводавців; dual exchange market валютний ринок з подвійним режимом (фіксованого і вільного валютного курсу); dull market млявий ринок; easy market легкодоступний ринок; editorial market редакційний ринок; educational market ринок навчальних послуг; employment market ринок робочих місць; entertainment market ринок розваг; equity market ринок акцій; established market стабільний ринок • сформований ринок; Eurocurrency market євровалютний ринок; expanding market зростаючий ринок • ринок, що розростається; exploratory market пробний ринок; export market експортний ринок; external market зовнішній ринок; farmer's market сільськогосподарський ринок • ринок сільськогосподарської продукції; fast-food market ринок продуктів швидкого приготування; financial market фінансовий ринок; flea market товчок • тандитний ринок (діал.) • блошиний ринок; food market ринок харчових товарів; foreign market закордонний ринок • зовнішній ринок; foreign exchange market ринок закордонної валюти; fourth market ринок четвертого ступеня; free market вільний ринок; freight market фрахтовий ринок; futures market ф'ючерсний ринок; global market всесвітній ринок • світовий ринок; gold market ринок золота; government market збут товарів та послуг державними установами; grain market ринок збіжжя • зернова біржа; grey market «сірий» ринок • неконтрольований грошовий ринок; growing market зростаючий ринок • ринок, що розростається; hard-sell market ринок з високою конкуренцією продавців; health care market ринок засобів охорони здоров'я; heterogeneous market неоднорідний ринок; high income market ринок покупців з високим доходом; home market внутрішній ринок; home video market ринок побутової відеоапаратури • ринок програм для побутової відеоапаратури; homogeneous market однорідний ринок; housing market ринок житла; illegal market нелегальний ринок; imperfect market недосконалий ринок; inactive market млявий ринок • застій на ринку; individual market окремий ринок; industrial market ринок товарів промислового значення • ринок промислових підприємств; information market ринок інформації; initial market початковий ринок; institutional market ринок організацій; insurance market страховий ринок; interbank market міжбанківський ринок; intermediate market проміжний ринок; internal market внутрішній ринок; international market міжнародний ринок; international monetary market міжнародний валютний ринок; introductory market ринок, на який виставляється новий товар; investment market інвестиційний ринок; job market ринок робочих місць; kerb market чорний ринок • неофіційний ринок цінних паперів; labour market ринок праці • ринок робочої сили; large market великий ринок; large-volume market ринок великого обсягу; legal market офіційний ринок; license market ринок ліцензій; lifestyle market ринок товарів, які відповідають різним стилям життя; limited market обмежений ринок; liquid market ліквідний ринок; livestock market ринок худоби; loan market ринок позик; loanable funds market ринок позичкового капіталу; local market місцевий ринок; locked market закритий ринок; low-end market ринок дешевих товарів і послуг; lucrative market прибутковий ринок; main market головний ринок • основний ринок; major market головний ринок • основний ринок; manpower market ринок робочої сили; mass market масовий ринок; mature market повністю сформований ринок; media market ринок засобів реклами; merchandise market товарний ринок; middle-class market ринок покупців середнього класу; mid-range market ринок товарів середньої вартості • ринок послуг середньої вартості; military market ринок продукції військового призначення; money market грошовий ринок; monopolistically competitive market ринок монополістичної конкуренції; monopolized market монополізований ринок; narrow market обмежений ринок • вузький ринок; national market національний ринок; nationwide market загальнонаціональний ринок; offered market ринок пропозицій; oligopolistic market олігополістичний ринок; one-sided market односторонній ринок; open market відкритий ринок; open-air market ринок під відкритим небом; organized market організований ринок; outside market зовнішній ринок; overseas market закордонний ринок; overstocked market перевантажений ринок; overt market відкритий ринок; parallel markets паралельні ринки; pegged market регульований ринок; perfect market ідеальний ринок • досконалий ринок; peripheral market периферійний ринок; personal market ринок товарів особистого споживання; potential market потенційний ринок; price-sensitive market ринок, чутливий до цін • ринок, який чутливо реагує на зміни цін; primary market первинний ринок • основний ринок • ринок сировини; produce market товарний ринок • базар; producer market ринок виробників • ринок товарів промислового призначення; productive market продуктивний ринок; professional market ринок професій; profitable market прибутковий ринок; property market ринок нерухомості; prospective market потенційний ринок; protected market захищений ринок; public market відкритий ринок; purchasing market ринок покупців; pure market чистий ринок; ready market ринок, на якому швидко продаються товари; real estate market ринок нерухомості; receptive market місткий ринок; recession-hit market застійний ринок • ринок зниження продажу; regional market місцевий ринок • регіональний ринок; regulated market регульований ринок; repurchase market вторинний ринок цінних паперів; resale market ринок перепродажу; reseller market ринок проміжних продавців • ринок перепродажу; residential market ринок домовласників • ринок житлових приміщень; restrictive market ринок з обмеженим попитом • ринок з тенденцією до монополії; retail market роздрібний ринок • ринок продажу в роздріб; rigged market маніпульований ринок; rural market сільський ринок; sales market ринок збуту; saturated market насичений ринок; secondary market вторинний ринок цінних паперів • другорядний ринок; securities market; selected market вибраний ринок; selective market вибірковий ринок; sellers' market ринок продавців • ринок, який характеризується підвищенням цін; sensitive market нестійкий ринок; services market ринок послуг; share market фондовий ринок • ринок акцій; shrinking market звужений ринок • ринок, що звужується; sluggish market млявий ринок; small market невеликий ринок; soft market ринок, який характеризується падінням цін; soft-drink market ринок безалкогольних напоїв; specialized market спеціалізований ринок; speculative market спекулятивний ринок; spot market ринок наявного товару; stagnant market млявий ринок; steady market стійкий ринок; stock market фондова біржа; strong market стійкий ринок; target market цільовий ринок; technical market ринок промислових товарів • промисловий ринок; territorial market територіальний ринок; test market пробний ринок; thin market неактивний ринок; third market ринок третього ступеня; tight market ринок з обмеженим попитом; tight money market ринок, який характеризується підвищеною ставкою відсотка; top market провідний ринок; total market загальний обсяг ринку • увесь ринок; trade market ринок сфери торгівлі • торговельний ринок; traditional market традиційний ринок; transport market транспортний ринок; two-tier market валютний ринок з подвійним режимом • двоярусний ринок; uncertain market нестійкий ринок; unsettled market нестійкий ринок; untapped market неосвоєний ринок; upbeat market ринок з аукціонним продажем; upscale market ринок споживачів, вищих від середнього рівня; urban market міський ринок; video market відеоринок • ринок відео-продукції; village market сільський ринок; volatile market нестійкий ринок • ринок, на якому ціни швидко змінюються; weak market «слабкий» ринок; wholesale market оптовий ринок; widely dispersed market розгалужений ринок; youth market═════════□═════════at the market за ринковою ціною • з урахуванням ринкової ціни; at today's market на сьогоднішній біржі; in line with the market відповідно до ринкового курсу; in the market на ринку; market access доступ до ринку; market analysis аналіз ринку; market and pricing policy ринкова і цінова політика; market area місце ринку; market capitalization ринкова капіталізація; market competition ринкова конкуренція; market concentration концентрація ринку • ринкова концентрація; market conditions ринкова кон'юнктура; market conduct ринкова поведінка; market crash біржовий крах; market development освоєння ринку • розширення ринку; market dominance провідне становище на ринку; market economy; market entry вихід на ринок • входження в ринок; market entry strategy стратегія виходу на ринок; market equilibrium ринкова рівновага; market exchange rate ринковий обмінний курс • ринковий валютний курс; market exit вихід з ринку; market factor фактор збуту • ринковий фактор; market failure недоліки ринкової системи • хиби ринкової системи; market fluctuation коливання цін на ринку • кон'юнктурне коливання; market fluctuation equalization fund фонд стабілізації ринку; market forces ринкові сили; market forecast прогноз ринкової кон'юнктури; market form форма ринку; market-geared за обліком ринку; market glut затоварювання ринку • перенасичення ринку; market grouping формування ринку; market information інформація про ринок; market interest rate ринкова ставка відсотка; market intervention ринкова інтервенція; market investigation кон'юнктурне дослідження; market leader товар, який має питому вагу в обороті ринку • ринковий лідер; market level рівень ринку; market maker особа, що реально впливає на стан справ на валютному чи фондовому ринку; market making scheme план впливу на ринок; market mechanism ринковий механізм; market monitoring моніторинг ринку • обстеження ринку; market niche ринкова ніша; market observer оглядач ринку; market operations ринкові операції; market operator біржовий маклер; market organization структура ринку; market-orientated орієнтований на ринок; market outlet канал реалізації • ринок збуту • торговельна точка; market penetration проникнення на ринок; market performance ефективність ринку • функціонування ринку; market place місце торгівлі • ринкова площа • ринок; market position стан ринку • становище ринку • ринкова кон'юнктура; market potential потенціал ринку; market power ринкова влада; market preview реклама товарів, які вступають на ринок; market price ринкова ціна • курс біржі • ринковий курс цінних паперів; market profile зріз ринку • аналіз потенційного ринку збуту за індивідуальною характеристикою; market promotion просування товару на ринок; market prospects перспективи ринку; market quotation біржове котирування • біржовий курс; market rate ринкова ставка • біржовий курс • ринкова норма • ринковий курс; market reaction ринкова реакція; market rent ринкова рента; market report огляд ринкової кон'юнктури • огляд стану ринку • ринковий звіт; market research аналіз стану ринку • вивчення ринкової кон'юнктури • дослідження ринку • аналіз ринкового потенціалу нового продукту • вивчення можливості ринку; market researcher дослідник ринку; market saturation насичення ринку; market section ринковий сектор; market segment ринковий сегмент • частина ринку; market segmentation сегментація ринку; market segregation відокремлення ринку; market-sensitive чутливий до коливання ринкової кон'юнктури; market share питома вага товару в обороті ринку • питома вага компанії в обороті ринку; market sharing поділ ринку • спеціалізація ринку; market sharing agreement угода про поділ ринку; market situation становище на ринку • стан ринку • ринкова кон'юнктура; market structure ринкова структура; market surveillance обстеження ринку • вивчення ринку; market survey обстеження ринку • вивчення ринку; market system ринкова система • ринкова економіка; markettarget price ринкова планова ціна • ринкова цільова ціна; market tendencies ринкові тенденції; market testing перевірка товару ринком • ринкові випробування; market transactions ринкові операції; market trend ринкова тенденція; market value ринкова вартість • курсова вартість • біржова вартість; on the market на ринку; to affect a market впливати/вплинути на ринок; to assess a market оцінювати/оцінити ринок; to bear the market грати на пониження ціни; to be in market продаватися; to be in the market for something бути потенційним покупцем чого-небудь • мати намір купити що-небудь; to branch out into a new market поширюватися/поширитися на новий ринок; to break into the market проникати/проникнути на ринок; to bring something on the market випускати/випустити що-небудь на ринок; to broaden a market розширяти/розширити ринок; to build up a market створювати/створити ринок; to bull the market грати на підвищення цін; to come into the market виходити/вийти на ринок; to come onto the market виходити/вийти на ринок; to command a market контролювати ринок; to congest a market переповнювати/переповнити ринок; to conquer a market завойовувати/завоювати ринок; to corner a market монополізувати ринок; to create a market створювати/створити ринок; to cultivate a market освоювати/освоїти ринок; to develop a market розвивати/розвинути ринок; to divide the market розділяти/ розділити ринок; to dominate the market переважати на ринку • домінувати на ринку; to enter the market виходити/вийти на ринок; to evaluate a market оцінювати/оцінити ринок; to expand a market розширяти/розширити ринок; to explore a market досліджувати/дослідити ринок; to find a market шукати/знайти ринок збуту; to find a ready market шукати/знайти швидкий збут; to flood the market наповнювати/наповнити ринок товарами; to force the market справляти/справити тиск на ринок; to gain access to the market одержувати/одержати доступ на ринок; to get access to the market одержувати/одержати доступ на ринок; to glut the market перенасичувати/перенаситити ринок; to hold a market підтримувати/підтримати ринок; to investigate a market досліджувати/дослідити ринок; to launch on the market випускати/випустити на ринок • пускати/пустити в хід; to manipulate the market впливати/вплинути на ринок; to meet with a ready market шукати/знайти швидкий збут; to monopolize the market монополізувати ринок; to open up new markets відкривати/відкрити нові ринки; to oust from the market витискати/витиснути з ринку; to overstock the market переповнювати/переповнити ринок; to preempt the market заздалегідь опановувати/опанувати ринок; to penetrate the market проникати/проникнути на ринок; to play the market спекулювати на біржі; to price oneself out of the market встановлювати/встановити підвищені ціни на ринку • визначати/визначити занадто високі ціни на ринку • переоцінювати/переоцінити що-небудь на ринку • встановлювати/встановити підвищені ціни на ринку і таким чином втратити своє місце на ринку; to put on the market випускати/випустити на ринок; to regain the market повертати/повернути ринок • знову оволодівати/оволодіти ринком; to retain the market зберігати/зберегти ринок; to rig the market впливати/вплинути на ринок • штучно знижувати/знизити ціни на ринку; to rule the market домінувати на ринку; to secure a market забезпечувати/забезпечити ринок; to seize a market захоплювати/захопити ринок; to segment a market розподіляти/розподілити ринок; to sound out the market випробовувати/випробувати ринок • перевіряти/перевірити ринок; to split the market розподіляти/розподілити ринок; to study the market вивчати/вивчити ринок; to sweep the market завойовувати/завоювати ринок; to take over a market захоплювати/захопити ринок; to test a market розвідувати/розвідати ринок; to win a market завойовувати/завоювати ринок; to withdraw from the market вилучити/вилучати з ринку • виходити/вийти з ринку* * *ринок; ринкове господарство; ринкова економіка; ринковий механізм; попит; кон'юнктура -
16 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
17 cover
n. schuilplaats; beschutting; deksel; omslag; envelop--------v. bedekken; verslaan; verbergen; beschermen; afleggen; onder vuur hebbencover1[ kuvvə] 〈→ Sporttermen: CricketSporttermen: Cricket/〉3 omslag ⇒ stofomslag, boekband7 → cover charge cover charge/8 → cover point cover point/9 → cover version cover version/♦voorbeelden:1 dekmantel ⇒ voorwendsel, mom♦voorbeelden:take cover • dekking zoeken, (gaan) schuilenthis policy provides cover against burglary • deze polis biedt dekking tegen inbraakunder cover • heimelijk, in het geheim; verborgen————————cover2→ cover up cover up/II 〈 overgankelijk werkwoord〉2 beslaan ⇒ omvatten, bestrijken5 verslaan ⇒ verslag uitbrengen over/van7 dekken ⇒ bescherming/een alibi geven9 beheersen ⇒ controleren, bestrijken♦voorbeelden:a covered wagon • een huifkarcover in • overdekkenhe was covered in/with blood • hij zat ónder het bloedcover over • bedekkenthe two towns cover 50 square miles • de twee steden beslaan/strekken zich uit over 50 vierkante mijlwe aren't covered against fire • we zijn niet tegen brand verzekerd7 covered from behind by his partner • met rugdekking van/in de rug gedekt door zijn maat8 keep them covered! • hou ze onder schot!→ cover up cover up/
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